From past experience, reporters are much more inclined to answer you if they know you’re taking the time to personally pitch them. It can be a bit daunting to look […]
3 PR books and who should read them
This year, I read three books on different themes in PR and took notes on some of the key takeaways. Enjoy these selections with a nice glass of wine (or tea) […]
Media Relations: The Scoop on the Pitch
I recently had the opportunity to sit down with a couple of friends who work in today’s ever-changing media landscape (it’s a small world indeed) and pick their brains about […]
Despite the Changing Times, Some Elements of Media Relations Just Don’t Change
I always find it fascinating when I stumble across articles with headlines that call for drastic changes in how we execute strong media relations campaigns. This call for change may […]