As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials – these messages must be crisp, clear and concise. While everyone approaches writing with individualized flair, […]
3 Tips for Turning Complex Content Into Easy Reading
We can fall into a lot of different traps when we write about complex subjects. We can explain too much and include too many details. We can use unnatural language […]
How to engage today’s digitally distracted readers
Our shrinking attention span has prompted widespread handwringing – and some unflattering comparisons. First it was fruit flies. Now, even gold fish can concentrate longer than the average Internet surfer, […]
4 Tips to Help Master the Art of Visual Words
Incorporating more visual images with written narrative can help simplify the message and create “aha” moments for your readers more quickly and emotionally.