As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials – these messages must be crisp, clear and concise. While everyone approaches writing with individualized flair, […]

As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials – these messages must be crisp, clear and concise. While everyone approaches writing with individualized flair, […]
We can fall into a lot of different traps when we write about complex subjects. We can explain too much and include too many details. We can use unnatural language […]
Our shrinking attention span has prompted widespread handwringing – and some unflattering comparisons. First it was fruit flies. Now, even gold fish can concentrate longer than the average Internet surfer, […]