If you’re in higher ed communication, chances are someone wants your help to become a “thought leader.” Usually they just want some PR. A couple speaking engagements, a well-placed opinion […]
Consumers Want More
Okay maybe not every consumer wants more but most (78 percent to be exact), consumers want to support companies that can change the world. Locally Sourced – Planting Its Roots […]
Turn, Turn, Turn Toward a Changing News Media Landscape
As another year closes, I’ve got “Turn! Turn! Turn!” on the brain. The Byrds’ 60s classic is still relevant; for communicators, it’s been quite the season to “turn” within the […]
The Top 5 Most Buzz-Worthy Health Care Posts of 2017
Ah, the good old days of 2016, when consumerism, data breaches and the challenges of engaging Gen Z garnered the collective health care mindshare. 2017 has challenged us to communicate around fake news, Affordable Care Act purgatory and […]
Richard Thaler – The New Hero of Public Relations?
Earlier this fall, Richard Thaler won the 2017 Nobel Memorial Prize in Economic Sciences. For his contributions he’ll get a lovely medal, attend a ceremony in Sweden, receive countless accolades, […]
3 Tips for Executing Employee Recognition Programs with Purpose
Being an employee-owned agency is an important part of the fabric of Padilla. Founded in 1961, Padilla has been an Employee Stock Owner Plan (ESOP) company for the past 25 […]
4 Reasons Why Online Newsrooms are Crucial to Your Business Success
In a time when physical newsrooms are shrinking and the need for engaging content is growing, the time to transform your news site into a successful online newsroom is now. […]
Pumpkin Spice, Pop-ups and Meal Prep: 3 Must-Try Fall Food Trends
As summer starts winding down, it’s time to start looking ahead to fall. And you can’t think about fall without thinking about your favorite fall foods. Here are three exciting […]
From Farm to Fork, Thanks to Technology
Farm to fork… heritage… organic… these buzz words have been hitting the grocery store shelves in force for years now. Along with this trend, there is a growing desire to […]
Engaging Health Care PR to Help Unleash Commercial Potential of New Rx Products in Development
A successful pharma product launch and rollout requires an enormous amount of operational and cross-functional execution. That’s true no matter if the company is a large pharmaceutical company or a […]