A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
Tips for Your 2020 Video Strategy from Social Media Week
Earlier in the year I shared some of the biggest key learnings and themes of Social Media Week 2019 in New York City. In case you missed it, you can […]
Authenticity & Influencers: The Big Takeaways from Social Media Week 2019
For those who aren’t familiar with Social Media Week, it’s a three-day social media and digital marketing conference in New York City. The sessions cover everything from content creation and […]
Padilla’s Top Podcasts
Whether they help get you through your daily commute, a workout at the gym, or chores around the house, podcasts have become a huge part of the entertainment world, and […]
Thought Leadership or PR?
If you’re in higher ed communication, chances are someone wants your help to become a “thought leader.” Usually they just want some PR. A couple speaking engagements, a well-placed opinion […]
Consumers Want More
Okay maybe not every consumer wants more but most (78 percent to be exact), consumers want to support companies that can change the world. Locally Sourced – Planting Its Roots […]
Turn, Turn, Turn Toward a Changing News Media Landscape
As another year closes, I’ve got “Turn! Turn! Turn!” on the brain. The Byrds’ 60s classic is still relevant; for communicators, it’s been quite the season to “turn” within the […]
The Top 5 Most Buzz-Worthy Health Care Posts of 2017
Ah, the good old days of 2016, when consumerism, data breaches and the challenges of engaging Gen Z garnered the collective health care mindshare. 2017 has challenged us to communicate around fake news, Affordable Care Act purgatory and […]
Richard Thaler – The New Hero of Public Relations?
Earlier this fall, Richard Thaler won the 2017 Nobel Memorial Prize in Economic Sciences. For his contributions he’ll get a lovely medal, attend a ceremony in Sweden, receive countless accolades, […]
3 Tips for Executing Employee Recognition Programs with Purpose
Being an employee-owned agency is an important part of the fabric of Padilla. Founded in 1961, Padilla has been an Employee Stock Owner Plan (ESOP) company for the past 25 […]