Sometimes you have to explain to clients—not without some regret—that a press conference is not the ideal solution for their announcement. If the first image of a press conference that […]
Best Practices for Press Trips: Part I
When it comes to press trips, protected-origin food and beverage brands invest heavily. Flying media from the U.S. to Europe, enthralling them with amazing meals and wine, and creating a […]
Journalism + Trump – What’s Next?
Obama out. Trump in. Whether you like it or not, there’s a new guy in town. As of this morning, Donald Trump has officially set foot in Washington D.C. And, […]