The runway to a product launch is a herculean effort – multiple teams and workstreams are involved to pave the way with key stakeholders (prescribers, payers, investors, thought leaders, patients […]
Connecting with key patient and physician audiences through the life cycle
Timing is everything – especially when paving the timeline for a new product launch. To have the biggest impact, pharma companies need to appropriately make the most of each moment […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]
Countdown: The Pharma Launch Sequencing Plan
To ensure a successful pharma launch and ongoing sales of these new products, it’s critical you plan a launch sequence that encompasses several common touch-points. And while each plan must […]
Winning Foundation: How to Nail Your Pharma Product Launch
After years of R&D and investment, you can’t afford a failure to launch. Particularly for challenger brands, the breaking through a crowded marketplace and capturing the attention of your audience […]
Rx for Success: Creating a Groundswell of Momentum Around Pharma Launches
The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
Engaging Health Care PR to Help Unleash Commercial Potential of New Rx Products in Development
A successful pharma product launch and rollout requires an enormous amount of operational and cross-functional execution. That’s true no matter if the company is a large pharmaceutical company or a […]