Show, don’t tell. I’ve been hearing that more and more, whether it is about an athlete’s performance, a politician’s actions or a child’s behavior. With food, you must do both. […]
5 Tips for Marketing to Chefs
Foodservice marketing is an underappreciated art. Consider for a moment the time and channel constraints. At a very basic level, most chefs work from 4pm to 1am (not including lunch […]
I’m 30: Here’s What I’ve Learned
I’m 30. There. I’ve said it. Although, technically as I write this, I’m 29.99. But by the time you read this post, the unthinkable will have occurred. My 20s will […]
Navigating Hot Topic Terminology
What’s in a name? Or should I say, what’s in a claim? These days, American consumers are bringing a less-is-more attitude to the brands they engage with. Whether it’s an […]
Good to the Last Bite
Take the Earth Day Challenge to reduce waste to help the environment and your company’s bottom line $1 trillion worth of food is wasted annually worldwide. That equates to about […]
A Shift from Local to Locale
As we celebrated Independence Day last Saturday with hot dogs and fireworks, Unesco, the cultural arm of the United Nations, announced for the first time that agricultural regions and production […]
In Defense of Origin and Geographic Branding – It’s the Where that Counts
This week in Geneva, Switzerland, over 75 nations are debating why the ‘where’ is as powerful as the ‘what’ in branding premium products, from Champagne to Prosciutto di Parma. The […]
How to Avoid a Photoshoot #fail
Last week was the type of week that I stepped back in awe of my job. For eight hours, I worked with creative geniuses to visually showcase my client’s yummy, […]
Vegetables Take Center Stage/Plate
“The next culinary macro-trend will be ‘veg-centric’ dining,” stated Chef Gerry Ludwig, while speaking at the annual Research Chefs Association’s annual conference. I participated in the concept Wednesday night at […]
Got Mobile?
If not, you’re already behind. At least that’s what I heard at a recent Richmond Ad Club lecture on the state of the mobile industry, given by Jeff Rock (co-found […]