There have been a number of alarming stories lately about the burnout rate among journalists. While many of these stories focus on the physical and mental toll the COVID-19 pandemic […]
Misses, Hits and Optimism for What’s Next
In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once we emerged from the COVID-19 […]
Is Wine PR the Right Job for You?
Amazing trips to breathtaking wine country, unforgettably lavish meals and a lot of complimentary drinking sound like the makings of a dream job, right? They are! But the title of […]
Securing a Winning TV Segment
In our digital-first landscape, regional broadcast coverage is sometimes overlooked, but there is value in securing TV segments for clients. With a hyperlocal focus and need for engaging content daily, […]
5 Tips to Master Social Media for B2B Trade Shows
Co-written by Chloe Wiersma Trade shows are an essential opportunity for B2B companies. Days of presentations and mixers are built around the purpose of spreading ideas and getting exposure. But […]
Best Practices for Press Trips: Part I
When it comes to press trips, protected-origin food and beverage brands invest heavily. Flying media from the U.S. to Europe, enthralling them with amazing meals and wine, and creating a […]
Thought Leadership: Going Beyond the Buzzword
This post was co-authored by Scott Davila. Company leaders and their marketing departments talk a lot about wanting to be thought leaders, but they often have a hard time getting […]
Richard Thaler – The New Hero of Public Relations?
Earlier this fall, Richard Thaler won the 2017 Nobel Memorial Prize in Economic Sciences. For his contributions he’ll get a lovely medal, attend a ceremony in Sweden, receive countless accolades, […]
From Farm to Fork, Thanks to Technology
Farm to fork… heritage… organic… these buzz words have been hitting the grocery store shelves in force for years now. Along with this trend, there is a growing desire to […]
4 Social Media Shake-aways
Recently, I attended The Social Shake-Up Show. I was among nearly 600 social media, public relations, marketing and communications pros in attendance. It was a whirlwind two days packed with […]