Co-written by Chloe Wiersma Trade shows are an essential opportunity for B2B companies. Days of presentations and mixers are built around the purpose of spreading ideas and getting exposure. But […]
Best Practices for Press Trips: Part I
When it comes to press trips, protected-origin food and beverage brands invest heavily. Flying media from the U.S. to Europe, enthralling them with amazing meals and wine, and creating a […]
Thought Leadership: Going Beyond the Buzzword
This post was co-authored by Scott Davila. Company leaders and their marketing departments talk a lot about wanting to be thought leaders, but they often have a hard time getting […]
Richard Thaler – The New Hero of Public Relations?
Earlier this fall, Richard Thaler won the 2017 Nobel Memorial Prize in Economic Sciences. For his contributions he’ll get a lovely medal, attend a ceremony in Sweden, receive countless accolades, […]
From Farm to Fork, Thanks to Technology
Farm to fork… heritage… organic… these buzz words have been hitting the grocery store shelves in force for years now. Along with this trend, there is a growing desire to […]
4 Social Media Shake-aways
Recently, I attended The Social Shake-Up Show. I was among nearly 600 social media, public relations, marketing and communications pros in attendance. It was a whirlwind two days packed with […]
Prepare Now for Fake News Firestorms
“Fake news” heightens the confusion in our cluttered media landscape. If you get caught up in a fake news firestorm, that confusion becomes a serious challenge for your brand and […]
Engaging Health Care PR to Help Unleash Commercial Potential of New Rx Products in Development
A successful pharma product launch and rollout requires an enormous amount of operational and cross-functional execution. That’s true no matter if the company is a large pharmaceutical company or a […]
Want to Build a Great Brand? Start with Great Character.
In August 2016, Target’s Chief Marketing Officer Jeff Jones left the company to join Uber as its new President. Just over six months later, he resigned, saying that “…the beliefs […]
Could Marketing Save the Fast-Casual Industry?
The past few years have been kind to the fast-casual dining segment. In fact, fast-casual dining was crowned the strongest growing segment across the foodservice industry, increasing $3.4 billion […]