Pinterest, Facebook, BuzzFeed, Refinery29… even The New York Times joined Social Media Week this month to discuss the latest and greatest in the industry. Lucky for you, there’s no need to […]
The New Year provides new opportunities to do great work for your clients. In the wine industry, success is measured by the number of cases sold and marketing, sales and […]
Does a banner ad click equal a website visit? We found out that over 80% of our banner ad clicks were not showing up as a visit on our client’s website.
How to use custom urls and Google Analytics to accurately measure a multichannel digital PR campaign. Easily see traffic and compare how each digital tactic performs.