With COVID-19, social justice, diversity, and inclusion (D&I), and other hot topics governing coverage across trade and mainstream media, what are editors, reporters, and media gatekeepers looking for as they navigate through hundreds of pitches? Ayanna Alexander, social justice reporter at […]
Pinterest, Facebook, BuzzFeed, Refinery29… even The New York Times joined Social Media Week this month to discuss the latest and greatest in the industry. Lucky for you, there’s no need to […]
The New Year provides new opportunities to do great work for your clients. In the wine industry, success is measured by the number of cases sold and marketing, sales and […]
Does a banner ad click equal a website visit? We found out that over 80% of our banner ad clicks were not showing up as a visit on our client’s website.
How to use custom urls and Google Analytics to accurately measure a multichannel digital PR campaign. Easily see traffic and compare how each digital tactic performs.