Historically, PR and communications pros have had nominal input in corporate brand development – if at all. That has to change. And it has changed for some brands – who […]
Punxsutawney, PA, We Have a Problem…
Not exactly a crisis, per se, but a problem nonetheless. We have a mole in our midst. Well, not actually a mole, more like a… oh, I can’t even say […]
5 New Year’s Resolution Suggestions for CEOs from the Crisis Guy
So the New Year is upon us, and it’s time to start jotting down a resolution or two. For those that sit in the hot seat, allow me to offer […]
Five Lessons from Former Gov. Bob McDonnell’s Corruption Trial
As we enter the third week of the sensationalistic corruption trial of Former Virginia Gov. Bob McDonnell and his wife – an event worthy of a “5 wackiest” list from […]
5 Crisis Management Tips Learned from March Madness
This is a refresh of a previous blog post. I’ve come up with a few more insights about the parallels between crisis management and college basketball. Forget the Super Bowl […]
Does Livestrong Need a Name Change To Remain Viable?
By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the […]
10 Do’s and Don’ts of Corporate Responsibility
By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming […]
5 Simple Tips to Make Corporate Anniversaries More Meaningful
By Jeff Wilson, APR (@wilson0507) Last night, Tina Fey and the gang at “30 Rock” celebrated the show’s 100th episode. The episode was full of the standard anniversary clip montages […]