Thought leadership has become the new and shiny strategy for many established and emerging brands. Every brand wants to be the opinion leader, the industry expert who defines the market […]
How Understanding Risk and Control Can Improve Your Relationships
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
Association-Sponsored Research: Get The Credit You Deserve
When medical associations agree to fund outside clinical research, they take a calculated risk. Sponsoring such research is a high-stakes financial decision. And there are no guarantees that research results […]
Nutritional Epidemiology Under the Microscope: How Valid are the Criticisms?
An interesting article entitled, University of Twitter? Scientists give impromptu lecture critiquing nutrition research, appeared online a couple of weeks ago (CBC News, May 5, 2018). An oncologist and medical policy researcher […]
The Evolving Role of Data and Technology in our Lives
Five months into 2018 and think pieces on “breaking up with your smartphone” are starting to feel a little cliché. At the same time, we also seem to be at […]
Industry Funded Nutrition Research in our “Low-Trust” Environment
Public trust in many of our valued institutions seems to be in short supply these days. Recent research, and many anecdotal examples, suggest that faith in government, business, the media […]
Effective Communication Tips (From Behavioral Economists!)
Imagine sitting at your desk at 4 p.m. on a Friday after a long, exhausting week. You’re getting ready to pack up when you receive an urgent email from your […]
Three Insights from the Research Side of Engaging Employees
To create the model that drove the recent Engage by Stage research, we spent a lot of time thinking about all the variables that could change the way an employee […]
Bringing Home The Bacon: What Food Marketers Can Learn from Pork’s Success
The continued growth of the pork industry has made it the envy of food marketers for decades, and, come 2017, it shows no signs of letting up. Pork sales climbed […]
Engaging Employees – One Size Does Not Fit All
It’s 5:15 p.m., and you’ve just finished drafting a report summary requested just an hour earlier by the CEO. She’s a stickler for correctness, so you head down the hall […]