With the rollout of the COVID-19 vaccine taking place – in varying degrees of success – across the country, we’re feeling cautiously optimistic and thinking about what we’re going to […]
5 In 5: Spotify’s Wrapped, COVID-themed Holiday Cards, Elliot Page, Virtual Santa Visits, GIFS of 2020
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Spotify’s […]
5 In 5: Chipotle Cuffing Menu, Gap Khakis, Free Thanksgiving Dinner, Hefty Party Parkas, Ugly Sweater Snacks
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Chipotle […]
The Ripple Effect: A Focus on Mental Health
The impact of the COVID-19 pandemic is having a ripple effect across all areas of the healthcare industry — and more changes are expected. To help navigate the short, medium […]
Monthly Monitor: Happy Hol-NO-days?
There’s a lot of talk about what “normal” looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]
2021 Consumer Behavior Trends: Fragility, Slow Movement, OPT Culture
There’s a lot of talk about what normal looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]
The Dual Threat of Flu and COVID-19: Why an Annual Flu Vaccine is More Important Than Ever, Especially for Adults with Chronic Health Conditions
Every influenza (flu) season is unpredictable. The typical refrain is “if you’ve seen one flu season, you’ve seen one flu season” no matter how many years you have worked in […]
The X Factor: CX and WX Learnings From Our Pandemic Journey Study
Seven months ago, the COVID-19 pandemic thrust companies into a departure from the norm, forcing them to rapidly restructure the experiences they use to engage customers and employees. Since then, […]
Anatomy of a Pandemic
The pandemic is transforming both consumer behaviors and business practices. Are you curious about which buying behaviors may stick around, and how you can adapt to each stage of the […]
Pharma Marketing’s High-Stakes Moment
The pandemic has disrupted every facet of life, making many things more complicated and others more apparent than ever. For pharma, this is a unique inflection point. For many companies, […]