When marketers think about B2B, LinkedIn typically comes to mind. As the social network for business, it makes sense to visit LinkedIn to follow industry news, post white papers, share […]
The Latest on LinkedIn Self-Service Ads
LinkedIn’s self-service advertising has become more robust than ever, particularly with its narrow targeting abilities. Let’s take a look at the current choices available and their features: Sponsored Content – […]
From Farm to Fork, Thanks to Technology
Farm to fork… heritage… organic… these buzz words have been hitting the grocery store shelves in force for years now. Along with this trend, there is a growing desire to […]
#PrayforPat – Social Good
Let’s be honest… social media can be a hateful space. Studies have shown that 15 percent of high school students were electronically bullied in 2013.* During the past couple of […]
Instagram – Last week, it was all about perspective
As marketers and communicators using social media, we spend a lot of time thinking about what will stick. We’re constantly considering what our audience will like and how we can […]
Facebook Notes Update – Gettin’ Bloggy Wit It
Remember Facebook Notes? Eh, maybe. Personally, the last time I used them was when I moved away from Charlottesville in 2009 and made a list of the restaurants I wanted […]
Banning Social Media in College Football
College football – it’s not only a major money-maker for universities, but also tied to their reputations. College stadiums often hold more than 100,000 fans, while most NFL stadiums hold […]
Top 3 Tips to Grow your Instagram Followers
You think Instagram is the way to go for your business. You’ve identified your target audience and you’re starting to work on your platform strategy. Growing your followers is going […]
3 Easy Facebook Insights Tips to Boost Engagement
Social media is the only place where you can interact with your brand’s advocates (and not-so-advocates) in real-time. But before you can engage effectively, you have to take a look […]
I’m 30 and I really like Snapchat
Why would you remotely want to use Snapchat? You send a message and then it’s deleted… that seems pretty pointless. I used to be familiar with the platform in the […]