When marketers think about B2B, LinkedIn typically comes to mind. As the social network for business, it makes sense to visit LinkedIn to follow industry news, post white papers, share […]

When marketers think about B2B, LinkedIn typically comes to mind. As the social network for business, it makes sense to visit LinkedIn to follow industry news, post white papers, share […]
LinkedIn’s self-service advertising has become more robust than ever, particularly with its narrow targeting abilities. Let’s take a look at the current choices available and their features: Sponsored Content – […]
Farm to fork… heritage… organic… these buzz words have been hitting the grocery store shelves in force for years now. Along with this trend, there is a growing desire to […]
Let’s be honest… social media can be a hateful space. Studies have shown that 15 percent of high school students were electronically bullied in 2013.* During the past couple of […]
As marketers and communicators using social media, we spend a lot of time thinking about what will stick. We’re constantly considering what our audience will like and how we can […]
Remember Facebook Notes? Eh, maybe. Personally, the last time I used them was when I moved away from Charlottesville in 2009 and made a list of the restaurants I wanted […]
College football – it’s not only a major money-maker for universities, but also tied to their reputations. College stadiums often hold more than 100,000 fans, while most NFL stadiums hold […]
You think Instagram is the way to go for your business. You’ve identified your target audience and you’re starting to work on your platform strategy. Growing your followers is going […]
Social media is the only place where you can interact with your brand’s advocates (and not-so-advocates) in real-time. But before you can engage effectively, you have to take a look […]
Why would you remotely want to use Snapchat? You send a message and then it’s deleted… that seems pretty pointless. I used to be familiar with the platform in the […]