I’m noticing a trend: cocktail manufacturers are targeting men. Case in point: Stoli. Interestingly, their research showed that while nearly three of four millennial men liked flavored cocktails, the vast […]
Women and Wine: What does this segmentation really tell us?
I’m skeptical of old-fashioned segmentation: women, age groups, income levels. With so many data streams accessible and the ability to glean extensive information about consumers, we have an opportunity to […]