Among the many marketing acronyms out there, SEM (search engine marketing) is one to remember for measurable business results. SEM is the practice of promoting your business online through paid […]
Understanding Organic Search
We use the internet every day. But do we really understand how organic search works? (The short answer: not all of us, and not always well enough.) Tech companies were […]
Journalism Isn’t Dead; It’s Engaging
At the end of 2016, I wrote a Buzz Bin post that detailed predictions for the media relations industry as well as suggestions for navigating it. In it, I referenced […]
What is an Emoji Strategy and How to Build One
Whether you can’t finish an online conversation without at least one emoji, or you find emojis to be a total nuisance, these little pictures can be worth a thousand words. […]
How Brands Are Mixing New Cocktail Trends into their Campaigns
Whether you’re a man-bunned mixologist in-the-know, a marketer of luxury spirits or a cocktail-loving consumer, 2017 is a year to cheers to with interesting trends on the horizon. Especially when […]
2016 – The Buzz Bin Year In Review
We survived 2016! It was a wild, strange and perplexing year filled with politics, social issues, the Olympics, celebrities, food, craft beer and wine, and of course emails – so […]
20+ Local SEO Tips for Businesses with Multiple Locations
Having strong search rankings requires thorough planning, strategy and flawless execution. Google looks at over 200 factors when ranking content and the markup, site structure, user experience and content of […]
3 Reasons Why Your Site Needs a CDN in 2016
At it’s core, a Content Delivery Network (CDN) is a network of servers across the globe used in an effort to create a fast loading website for site visitors worldwide. […]
5 SEO Copywriting Tips
How to write copy that’s friendly to users and search engines. A website’s copy has a huge influence on how a site ranks in Google. The most strategically planned out […]
3 Types of Keywords Needed for Successful SEO and SEM
When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords from these three main buckets below. Each type […]