One of the most common drivers of any purchase decision is the relationship between what a person is willing to give up in exchange for what a person is going […]
Post-COVID Vaccination Activities
With the rollout of the COVID-19 vaccine taking place – in varying degrees of success – across the country, we’re feeling cautiously optimistic and thinking about what we’re going to […]
Supply Chain in a Post-COVID Environment
There’s no doubt that the pandemic has changed consumer behaviors and motivations. And when we thought about the specific ways supply chain was being impacted by COVID, we conducted in-depth […]
How to Measure Patient Loyalty and NPS for Health Care Companies
I recently joined the Touchpoint Media podcast as a guest and we discussed the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), […]
Anatomy of a Pandemic
The pandemic is transforming both consumer behaviors and business practices. Are you curious about which buying behaviors may stick around, and how you can adapt to each stage of the […]
How to Deliver Brand Messaging that Resonates
Brands are only as good as the messages they send to their target markets. To be sure, there is a lot riding on the success of the message: money and […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
Effective Communication Tips (From Behavioral Economists!)
Imagine sitting at your desk at 4 p.m. on a Friday after a long, exhausting week. You’re getting ready to pack up when you receive an urgent email from your […]
Three Insights from the Research Side of Engaging Employees
To create the model that drove the recent Engage by Stage research, we spent a lot of time thinking about all the variables that could change the way an employee […]