Imagine sitting at your desk at 4 p.m. on a Friday after a long, exhausting week. You’re getting ready to pack up when you receive an urgent email from your […]
Three Insights from the Research Side of Engaging Employees
To create the model that drove the recent Engage by Stage research, we spent a lot of time thinking about all the variables that could change the way an employee […]
Focus Groups: Getting Inside Your Customers’ Heads
Focus groups have been around for years and continue to provide valuable consumer insights especially in the food and beverage industry. If your company or client is developing a marketing […]
Why it’s Wise to Engage the Sage in Your Workplace
When you hear the word sage, what comes to mind: a wizened leader with long, flowing hair and a staff? Jerry Garcia in a psychedelic shirt and sandals, blissfully strumming […]
The Newbie’s Perspective: Three Workplace Motivators
Gone are the days of the generationally-driven workplace. While organizations have focused on employees’ ages when it comes to engagement strategies, new research tells us there’s more to the story. […]
How Generations Give Thanks for CSR
The holidays are rapidly approaching and as a millennial, I’ve been thinking about the role that volunteering and social responsibility play this time of year. Now, if you’ve read the […]
Beyond Ages: Engaging Employees at all Career Stages
For years, we’ve all heard and read about Millennials, Gen X, Boomers, and now, more recently Gen Z. We’ve looked at generational similarities and differences for everything from spending habits […]
Discover your Competitive Advantage with Customer Value Measurement
As markets grow increasingly competitive, companies are quick to cut costs or rely on brand reputation to keep customers coming back. But customers make purchase decisions based on value. They […]
The Right Approach to Customer Insights: 2016 is the Year of Emotion
Customer experience leaders predict that 2016 will be the Year of Emotion. There are strong financial incentives to becoming a more customer-centric business, and observing interactions from your customers’ vantage […]