Brands are only as good as the messages they send to their target markets. To be sure, there is a lot riding on the success of the message: money and […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
Effective Communication Tips (From Behavioral Economists!)
Imagine sitting at your desk at 4 p.m. on a Friday after a long, exhausting week. You’re getting ready to pack up when you receive an urgent email from your […]
Three Insights from the Research Side of Engaging Employees
To create the model that drove the recent Engage by Stage research, we spent a lot of time thinking about all the variables that could change the way an employee […]
Focus Groups: Getting Inside Your Customers’ Heads
Focus groups have been around for years and continue to provide valuable consumer insights especially in the food and beverage industry. If your company or client is developing a marketing […]
Why it’s Wise to Engage the Sage in Your Workplace
When you hear the word sage, what comes to mind: a wizened leader with long, flowing hair and a staff? Jerry Garcia in a psychedelic shirt and sandals, blissfully strumming […]
The Newbie’s Perspective: Three Workplace Motivators
Gone are the days of the generationally-driven workplace. While organizations have focused on employees’ ages when it comes to engagement strategies, new research tells us there’s more to the story. […]
How Generations Give Thanks for CSR
The holidays are rapidly approaching and as a millennial, I’ve been thinking about the role that volunteering and social responsibility play this time of year. Now, if you’ve read the […]
Beyond Ages: Engaging Employees at all Career Stages
For years, we’ve all heard and read about Millennials, Gen X, Boomers, and now, more recently Gen Z. We’ve looked at generational similarities and differences for everything from spending habits […]