Corporate America is facing a challenge: Data is becoming more readily accessible while executives are becoming less so. Data Visualization is engaging and it helps us understand the data’s significance. […]
Discover your Competitive Advantage with Customer Value Measurement
As markets grow increasingly competitive, companies are quick to cut costs or rely on brand reputation to keep customers coming back. But customers make purchase decisions based on value. They […]
The Right Approach to Customer Insights: 2016 is the Year of Emotion
Customer experience leaders predict that 2016 will be the Year of Emotion. There are strong financial incentives to becoming a more customer-centric business, and observing interactions from your customers’ vantage […]
Six Ways American Idol Ushered in Modern Marketing
Last week American Idol had its 15th Season champion crowned on its final episode. It was an amazing run that started in 2002. Perhaps it tapped into a national feeling […]
Don’t Shoot the Messenger: How Brands are Infiltrating Mobile Messaging Apps
Mobile Messaging apps barely existed five years ago. In fact, Blackberry Messenger stood alone as the only non-SMS platform available for quite some time. Today, MMS is an industry measured […]