Influencer marketing has become a vital component of most brands’ social media strategy, but when it comes to getting started, everyone seemingly experiences the same struggle – finding the right […]
Finding Your Perfect Fit
The world of social media is never the same as it was the day before. Algorithms adjust, the platforms upgrade, and the people who have accounts also change, sometimes daily. […]
It’s Not Dead: Influencer Marketing is Mainstream Now
My colleague, Ali Skahan, attended Social Media Week back in May and shared that one of the key takeaways was that influencer marketing has become block and tackle for many […]
AOC & The Changing Role of Social Media in Politics
Social media has changed the way we think about ourselves, our lives, our peers and our brands. Now, we’re seeing it seep into the American political landscape more than ever […]
An Influencer How-To Guide
Influencer. Curator. Blogger. Instagrammer. Key Opinion Leader. No matter how we refer to them, we can all agree these individuals have captured a place at the marketing table. According to […]