It’s widely cited that mothers control 85 percent of household purchases and spend eight hours a day online. Where do they go for advice on which purchases to make? Mommy bloggers. With over […]
How To Pitch (and Develop a Personal Relationship With) Media
From past experience, reporters are much more inclined to answer you if they know you’re taking the time to personally pitch them. It can be a bit daunting to look […]
Tips for Implementing Snapchat Geofilters
Without question, Snapchat has gained the attention of marketing, advertising and public relations professionals as an increasingly popular social media platform. Brands began tapping into the platform years ago, but […]
5 Ways to Heat Up Your Brand’s Instagram Engagement This Summer
These days, people don’t take a summer vacation from social, Instagram especially. Often the opposite is sad, but true in the days of constant connectivity and curation. Have you seen […]
Game of Thrones: How HBO Fuels the Fire on Social
Winter finally arrives this weekend in the much-anticipated seventh season premiere of HBO’s Game of Thrones. Even if you’re not a Thrones fan (shame), chances are you’ve heard of the […]
Instagram Direct’s newest feature: A how-to for marketers
Instagram last week rolled out another feature that continues its competitive attack on Snapchat: disappearing video and photo messages. Yes, the very idea that birthed Snapchat. Not too surprising considering […]
3 Hacks to a Paid Social Strategy
You’ve heard me say it over and over, organic reach is dying. And maybe my last post finally got you to take the leap and start putting some cash behind […]
The Golden Triangle – and Golden Rules – of Health Care Social Media
Colon Cancer Awareness Month (every March) has goals like any other health observance: to increase awareness, change behavior, and raise funds to find a cure. So why is it that […]
The Evolution of Social Investment: What’s Happened and What’s Ahead?
The only constant in social media is change. Yeah, I’m sure you’ve heard that before but it’s even more relevant when it comes to the level of investment required year-over-year. […]
Fallon Social Media Strategy: #GetJimmyWitIt
With over 40 million Twitter followers, we know the guy is doing something right. Jimmy Fallon’s robust, multi-platform social media presence can be summed up in a three-pronged approach to social media […]