Influencer marketing has always been one of my favorite aspects of being a social media strategist. I love getting to work with so many talented creators, whether they’re part of […]
Should Your Brand be on TikTok?
What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]
How to Build a Social Media Editorial Calendar For Your Food or Beverage Brand
Having a successful social media presence for your food or beverage brand is about a lot more than simply posting clever content. You need to have a strategy and build […]
2 Free Influencer Tools I Discovered in 2019 & Can’t Live Without
Influencer marketing has become a vital component of most brands’ social media strategy, but when it comes to getting started, everyone seemingly experiences the same struggle – finding the right […]
How the ’Gram Can Rev Up Your Social Media Marketing
Instagram continues to take social media by storm. In the U.S., there are more than 100 million users — that’s 32 percent of Americans. According to Instagram, 80 percent of […]
3 Tips to Capitalize on the Mommy Blogger Boom
It’s widely cited that mothers control 85 percent of household purchases and spend eight hours a day online. Where do they go for advice on which purchases to make? Mommy bloggers. With over […]
How To Pitch (and Develop a Personal Relationship With) Media
From past experience, reporters are much more inclined to answer you if they know you’re taking the time to personally pitch them. It can be a bit daunting to look […]
Tips for Implementing Snapchat Geofilters
Without question, Snapchat has gained the attention of marketing, advertising and public relations professionals as an increasingly popular social media platform. Brands began tapping into the platform years ago, but […]
5 Ways to Heat Up Your Brand’s Instagram Engagement This Summer
These days, people don’t take a summer vacation from social, Instagram especially. Often the opposite is sad, but true in the days of constant connectivity and curation. Have you seen […]
Game of Thrones: How HBO Fuels the Fire on Social
Winter finally arrives this weekend in the much-anticipated seventh season premiere of HBO’s Game of Thrones. Even if you’re not a Thrones fan (shame), chances are you’ve heard of the […]