A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]

A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
Pinterest has always played a significant role in the holiday season. It functions as a hub for all things inspiration, planning, deciding, and buying. Most brands understand the necessity behind […]
Influencer marketing has always been one of my favorite aspects of being a social media strategist. I love getting to work with so many talented creators, whether they’re part of […]
What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]
Having a successful social media presence for your food or beverage brand is about a lot more than simply posting clever content. You need to have a strategy and build […]
Influencer marketing has become a vital component of most brands’ social media strategy, but when it comes to getting started, everyone seemingly experiences the same struggle – finding the right […]
Instagram continues to take social media by storm. In the U.S., there are more than 100 million users — that’s 32 percent of Americans. According to Instagram, 80 percent of […]
It’s widely cited that mothers control 85 percent of household purchases and spend eight hours a day online. Where do they go for advice on which purchases to make? Mommy bloggers. With over […]
From past experience, reporters are much more inclined to answer you if they know you’re taking the time to personally pitch them. It can be a bit daunting to look […]
Without question, Snapchat has gained the attention of marketing, advertising and public relations professionals as an increasingly popular social media platform. Brands began tapping into the platform years ago, but […]