As social media continues to dominate the digital realm, B2B companies are realizing the importance of having a strong social media presence. Yet many marketing managers are juggling several efforts […]
The Right Way to Measure Social Media
With stories, not spreadsheets. For today’s communications pro, it’s the $64,000 question. When you describe it, your clients roll their eyes. When you report it, you’re lampooned. If you’re […]