Influencer marketing has become a vital component of most brands’ social media strategy, but when it comes to getting started, everyone seemingly experiences the same struggle – finding the right […]
Measuring Up: A “This, Not That” List for Social Media Metrics
With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an […]
4 “Weak” Digital Marketing Metrics That Should Be Avoided
In an age where just about every action online is trackable, digital marketers can easily fall into reporting on some very shallow metrics. These common metrics are littered across the […]