By 2021, it is estimated that video will account for 78% of all mobile data traffic. IGTV is expected to play a role in that statistic, so it’s important for […]
Why Social Media Marketers Love Lightweight Motion Content
In today’s social media landscape, quality content with paid support is essential. Video has proven to be one of the most engaging formats to connect with customers. But, many marketers […]
4 Tips for Finding Your Brand’s Voice on Social Media
When it comes to building a voice for your brand that will be heard, it can be hard to know where to start – especially since the current climate constantly […]
Understanding Paid Social Media in 2018
Posting. Tweeting. Sharing. Creating. Whatever you like to call it, social media is how most of us connect with each other and the brands we love. This year, there are […]
Three Important Crisis Management Trends for Executive Teams & Companies in 2017
The new year brings with it the potential for new issues to arise for companies and organizations of all sizes. Crisis and critical issues can come very quickly, and it is […]
Citizen Journalism’s Impact on Crisis Management
One need only catch a breaking news event to see citizen journalism’s dramatic impact on today’s society. When a young man rammed his car into a gathering of students at […]
Top 5 Bizarre Social Media Moments: Election Edition
Folks, we’ve almost made it. Tomorrow is November 8. The televised debates will cease, the outdated horror-esque political ads will no longer air during your favorite programs and the next […]
3 Ways the Health Industry is Making Moves in 2016
Let’s face it, not everyone is itching to talk about the latest ventures in health care, but that’s changing in 2016. As the industry itself expands, out-of-the-box approaches have as […]
Pulse Check on Social Media Strategies and Trends
Yesterday, I attended the PR News Social Media Strategies + Tactics Workshop at the National Press Club in Washington, D.C., to brush up on the latest trends and best practices […]
2015 Food Trends: What we love, hate and can’t wait to start
Each January is jam-packed with trend analyses and predictions, and the food/beverage/nutrition world is no exception. Here, instead of restating what was or professing to know what will be, our […]