A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
Pinterest Is The Secret To Your Holiday Marketing Success
Pinterest has always played a significant role in the holiday season. It functions as a hub for all things inspiration, planning, deciding, and buying. Most brands understand the necessity behind […]
An Open Letter to Influencers
Influencer marketing has always been one of my favorite aspects of being a social media strategist. I love getting to work with so many talented creators, whether they’re part of […]
New Media For A New Generation
I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a […]
Social Media Rules the World
With nearly 3 billion people using social media, it is no secret that it has changed the world. Prior to the launch of Facebook (2004), the average American’s day-to-day life […]
Why You Should Keep Your Eye on IGTV
By 2021, it is estimated that video will account for 78% of all mobile data traffic. IGTV is expected to play a role in that statistic, so it’s important for […]
Why Social Media Marketers Love Lightweight Motion Content
In today’s social media landscape, quality content with paid support is essential. Video has proven to be one of the most engaging formats to connect with customers. But, many marketers […]
4 Tips for Finding Your Brand’s Voice on Social Media
When it comes to building a voice for your brand that will be heard, it can be hard to know where to start – especially since the current climate constantly […]
Understanding Paid Social Media in 2018
Posting. Tweeting. Sharing. Creating. Whatever you like to call it, social media is how most of us connect with each other and the brands we love. This year, there are […]
Three Important Crisis Management Trends for Executive Teams & Companies in 2017
The new year brings with it the potential for new issues to arise for companies and organizations of all sizes. Crisis and critical issues can come very quickly, and it is […]