Padilla stands at the intersection of people, culture and brands to bring you three stories that you can read in three minutes. 1. BeReal’s Vibe Shift What’s up: BeReal is a […]
3 in 3: Newsletters, Prioritizing Reels, IG Creator Marketplace
Padilla stands at the intersection of people, culture and brands to bring you three stories that you can read in three minutes. 1. LinkedIn Launches Newsletters What’s Up: LinkedIn implemented newsletters […]
Twitter Just Became More Collaborative: Announcing CoTweets
Twitter recently announced a limited trial of a new feature on the platform: CoTweets. Simply put, CoTweets allows users to co-author a tweet (check out the image below). This feature […]
3 Takeaways From The Viral TikTok Brand Moment of Emily Zugay
A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
Pinterest Is The Secret To Your Holiday Marketing Success
Pinterest has always played a significant role in the holiday season. It functions as a hub for all things inspiration, planning, deciding, and buying. Most brands understand the necessity behind […]
An Open Letter to Influencers
Influencer marketing has always been one of my favorite aspects of being a social media strategist. I love getting to work with so many talented creators, whether they’re part of […]
New Media For A New Generation
I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a […]
Social Media Rules the World
With nearly 3 billion people using social media, it is no secret that it has changed the world. Prior to the launch of Facebook (2004), the average American’s day-to-day life […]
Why You Should Keep Your Eye on IGTV
By 2021, it is estimated that video will account for 78% of all mobile data traffic. IGTV is expected to play a role in that statistic, so it’s important for […]
Why Social Media Marketers Love Lightweight Motion Content
In today’s social media landscape, quality content with paid support is essential. Video has proven to be one of the most engaging formats to connect with customers. But, many marketers […]