When it comes to building a voice for your brand that will be heard, it can be hard to know where to start – especially since the current climate constantly […]
Understanding Paid Social Media in 2018
Posting. Tweeting. Sharing. Creating. Whatever you like to call it, social media is how most of us connect with each other and the brands we love. This year, there are […]
The GIF: 30, Flirty and Thriving
via GIPHY Ah, the GIF. In a world where the typed word has long reigned, the GIF has made a steady ascension, inviting us to take virtual self-expression to the […]
3 Hacks to a Paid Social Strategy
You’ve heard me say it over and over, organic reach is dying. And maybe my last post finally got you to take the leap and start putting some cash behind […]
6 Social Media Tips Brands Can Learn from Animal Rescue
My unwavering love for rescue animals is no secret, so it’s no surprise I closely follow these organizations — national and local — on social media. On an almost daily […]
Planning to Post Socially for a Brand this Olympics? Read This First
I love the Olympics, and although the games in Rio have already been beset in controversy, I’ll be watching them, like many, through more channels than ever before. The U.S. […]
The Newest Ad Placement: Custom Emojis
Twitter has stepped up its game in an effort to make the social media platform more visual and interactive for its users. First with the acquisition of the live broadcasting […]
The Power of Digital Engagement: A Case Study on Rent the Runway
With multiple weddings looming this past summer, I turned to online fashion tool, Rent the Runway, as a solution to finding multiple event-appropriate dresses. The model of Rent the Runway […]