For those who aren’t familiar with Social Media Week, it’s a three-day social media and digital marketing conference in New York City. The sessions cover everything from content creation and […]
Padilla Crisis Experts Analyze the United Airlines Fiasco
United Airlines. When you hear those two words together what do you think? If you think of the news headlines when Chicago airport security officials forcefully dragged a man off the […]
Lose Weight by Petting Puppies
You may have to continue the activity aggressively for many hours to see any benefit, but keep trying. Now that we got that out of the way, let’s talk about […]
RIOlizations: Social marketing learnings from the 2016 Summer Games
With the Olympics over, the internet is “lit” with nostalgia: the good, the bad, and the Lochte. Back in April, Rio was projected to be the most social Olympics ever, […]
Sport of Social Media
Sports have always been a social endeavor. What would the battles in the arena be without the cheering crowds and fanatic followers? Feats traveled beyond the walls through tales, newspapers, […]
How Social Media May Determine the Next President
As we await the first official results of the 2016 presidential primary to see if outcomes reflect recent polling, there is one thing that is not in doubt. Social media […]
Entering the Job Market? Conduct a Personal Social Media Audit
Around this time each year, I get inquiries from college students preparing for graduation and eager to enter the workforce. While it’s been a few years since I’ve been a […]
Pins, Tweets, and the Law
While a slew of social media channels have existed for years, many brands still consistently struggle with the balance of effective engagement and traditional push strategies. One popular option for […]