It’s no secret that health and wellness themes are increasingly a topic of mainstream discussion. Whether it’s the cover of Time magazine or Oprah’s partnership with Deepak Chopra and Weight […]
Gin Tonic craze!
Gin is one spirit that is having its day across the globe. In the form of a Gin Tonic it has become a phenomena and is definitely one of the […]
How the Media Influences What We Eat, Drink and Crave
Recently, the New York chapter of Les Dames D’Escoffier hosted The Next Big Bite, a discussion at the Institute of Culinary Education (ICE), which explored how the media is shaping […]
Halloween 2016: Trick or Booze
Good ol’ October… the most magical time of the year for costume enthusiasts, candy enthusiasts (a.k.a everybody) and, unfortunately for 2016, creepy clowns. If Halloween is your thing, and you’re […]
Cachaça, Don’t Call it Rum: Learn More About Brazil’s National Spirit
Brazil possesses a unique style that effortlessly excites all the senses. We see it in the graceful footwork of Brazilian soccer players shimmying around in bright uniforms. We hear it in the jazzy sounds of […]
Man vs. Cocktail
I’m noticing a trend: cocktail manufacturers are targeting men. Case in point: Stoli. Interestingly, their research showed that while nearly three of four millennial men liked flavored cocktails, the vast […]
Lessons from the Biggest Brands in the Booze Business – Blue Chip Brands
Savvy marketers know there is plenty to learn from having your finger on the pulse of the market. To keep up with the top performers, marketing professionals rely on industry […]
2016 Booze Trends: What we love, hate and can’t wait to start
Each January is jam-packed with trend analyses and predictions, and the alcohol beverage world is no exception. Here, instead of restating what was or professing to know what will be, […]
The Casual Approach to Millennial Marketing
While I don’t have actual proof, it seems that market researchers have spent more time understanding Millennials – in particular their dining and drinking habits – than any other generation […]
What are We Drinking? Peek Into the PadillaCRT Glass
Most people know me as their “wine friend.” They don’t necessarily know what I do, exactly, but they know I’m really into it and they […]