Sometimes you have to explain to clients—not without some regret—that a press conference is not the ideal solution for their announcement. If the first image of a press conference that […]
No Cheering in the Press Box
There are few things in life I enjoy more than cheering on one of my favorite teams or athletes. Whether it be watching a game on television with friends or […]
5 Steps to Nail Every Media Interview (Step 5: Practice – Out Loud!)
We’ve reached the final step in my five-step process for nailing every media interview. If you need a little refresher on how to “identify the money question and write the quote,” re-read […]
5 Steps to Nail Every Media Interview (Step 4: Identify the Money Question & Write the Quote)
Whenever I spend time training executives about becoming more effective communicators, I always ask them to think of their favorite quote. I then ask them to count the number of […]
5 Steps to Nail Every Media Interview (Step 2: Develop Key Messages)
Last week I started my series of mastering media interviews with the first step – start with the questions. The key in that phase is quantity, not quality. The reason […]