Sometimes you have to explain to clients—not without some regret—that a press conference is not the ideal solution for their announcement. If the first image of a press conference that […]

Sometimes you have to explain to clients—not without some regret—that a press conference is not the ideal solution for their announcement. If the first image of a press conference that […]
There are few things in life I enjoy more than cheering on one of my favorite teams or athletes. Whether it be watching a game on television with friends or […]
We’ve reached the final step in my five-step process for nailing every media interview. If you need a little refresher on how to “identify the money question and write the quote,” re-read […]