Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on […]
Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction
Last night, the Denver Broncos defeated the Atlanta Falcons in the annual Hall of Fame Game, with this kickoff there is a pro or college football game every week from […]
Streaming March Madness: An Advertisers’ Guide
On Selection Sunday, men’s college basketball teams across the country learned if they will be one of the 68 teams vying for an NCAA National Championship in the big dance. […]
Super Bowl Sponsors Warm Up to Minneapolis
Nearly two weeks have passed since Minneapolis opened its door to the nation’s biggest game, the Super Bowl. Overall, reports were favorable of the hospitality and organization of the 10 […]
What Brands and Advertisers Need to Know about Esports
There has been much discussion about the rise of sports in the United States, such as soccer and volleyball. While these sports are certainly trending up, nationally, a non-traditional sport […]
Amazon and Facebook: The Next Leaders in Sports Viewing
When we look into the future, magic ball of sports viewing, what do we see? Social media platforms (Facebook, Twitter) and streaming services (Netflix, Amazon) are rejoicing, while cable and […]
2024 Olympics: A Sustainable Solution
It’ll be a heated summer in Paris and Los Angeles, as both cities vie for the 2024 Olympic and Paralympic Games. Ahead of the announcement on September 14, even the […]
Helping the Hometown Brand Hit a Home Run during the Big Game
Think about the 2016 Golf Ryder Cup, 2018 NFL Super Bowl and 2019 NCAA Men’s Basketball Final Four. What do all of these premier sporting events have in common, besides […]
Sport of Social Media
Sports have always been a social endeavor. What would the battles in the arena be without the cheering crowds and fanatic followers? Feats traveled beyond the walls through tales, newspapers, […]
3 Brand Loyalty Lessons Learned from #SEC Football
I’m a pretty avid college football fan, and tonight is the College Football Playoff National Championship game, the culmination of another exciting season. The game pits the undefeated Clemson Tigers […]