With COVID-19, social justice, diversity, and inclusion (D&I), and other hot topics governing coverage across trade and mainstream media, what are editors, reporters, and media gatekeepers looking for as they navigate through hundreds of pitches? Ayanna Alexander, social justice reporter at […]
This post was co-authored by Paxton Alto. What 2020 lacks in toilet paper, it makes up tenfold in news. And while we have a surplus of headline-worthy stories, scarcity abounds […]
Over the past decade or so, we marketers have taken to calling ourselves “storytellers” and our work “storytelling.” We insist that, to survive in a competitive market, your brand must […]
We can fall into a lot of different traps when we write about complex subjects. We can explain too much and include too many details. We can use unnatural language […]
The U.S. Labor Department recently announced that the unemployment rate is the lowest it’s been since 1969. If you do the math, that’s nearly five decades! To put things in […]
There are few things in life I enjoy more than cheering on one of my favorite teams or athletes. Whether it be watching a game on television with friends or […]
Imagine sitting at your desk at 4 p.m. on a Friday after a long, exhausting week. You’re getting ready to pack up when you receive an urgent email from your […]
Trust is like air to communicators and journalists. We live it and breathe it because we know that without it, nothing we do or say matters. Without trust, we can […]
What’s your story? That’s where effective, compelling storytelling comes in. Being a great storyteller isn’t easy, especially when dodging deadlines and fielding daily tasks. But it doesn’t need to […]
I can be old school. I like phone conversations, handwritten notes, and a drink (coffee or cocktail) with someone, rather than Skype, text or email. The latter are efficient, but […]
