This post was co-authored by Paxton Alto. What 2020 lacks in toilet paper, it makes up tenfold in news. And while we have a surplus of headline-worthy stories, scarcity abounds […]
4 Questions to Better Brand Storytelling
Over the past decade or so, we marketers have taken to calling ourselves “storytellers” and our work “storytelling.” We insist that, to survive in a competitive market, your brand must […]
3 Tips for Turning Complex Content Into Easy Reading
We can fall into a lot of different traps when we write about complex subjects. We can explain too much and include too many details. We can use unnatural language […]
Recruiting and Retaining Employees in a Competitive Market
The U.S. Labor Department recently announced that the unemployment rate is the lowest it’s been since 1969. If you do the math, that’s nearly five decades! To put things in […]
No Cheering in the Press Box
There are few things in life I enjoy more than cheering on one of my favorite teams or athletes. Whether it be watching a game on television with friends or […]
Effective Communication Tips (From Behavioral Economists!)
Imagine sitting at your desk at 4 p.m. on a Friday after a long, exhausting week. You’re getting ready to pack up when you receive an urgent email from your […]
The State of Trust in Journalism: Guarded but Improving
Trust is like air to communicators and journalists. We live it and breathe it because we know that without it, nothing we do or say matters. Without trust, we can […]
How to be an Effective Storyteller in Today’s News-Packed World
What’s your story? That’s where effective, compelling storytelling comes in. Being a great storyteller isn’t easy, especially when dodging deadlines and fielding daily tasks. But it doesn’t need to […]
Regaining the Human Connection Through Food
I can be old school. I like phone conversations, handwritten notes, and a drink (coffee or cocktail) with someone, rather than Skype, text or email. The latter are efficient, but […]
4 Social Media Shake-aways
Recently, I attended The Social Shake-Up Show. I was among nearly 600 social media, public relations, marketing and communications pros in attendance. It was a whirlwind two days packed with […]