If you’re here, maybe it’s because you read my May post about defining the term “transparency” and you’re back for more. If not, WELCOME! In my last post, I ran […]
Defining Transparency in Personal Care
Our team recently attended a Cosmetic Executive Women (CEW) event titled The Institutionless Consumer. Foreboding, right? It depends on your glass-half-empty/half-full ideology as a marketer. To me, the underlying theme […]
The 5 Best Summer Brand Campaigns of 2016
Click. Shhhft. Ahhh. Now that’s the sound of summer. Whether it’s a beer, soda, seltzer or water, that sound evokes a sense of ease in the dead of summer. The same […]
We’re all hyped up on healthy living
“Adopt healthier habits” is no longer a light suggestion heard once a year during annual checkups. In 2016, we’re actually pioneering the cause. According to Nielsen’s Global Health & Wellness […]
An Unexpected Brand Opportunity After Dark
According to recent studies from Yale University, UV damage continues even in the dark. This means that despite your rigorous suncare routine, your skin is still at risk for skin […]