Super Bowl Sunday is second only to Thanksgiving in terms of American food consumption. During the four to five hours of the game alone, the average viewer consumes 2400 calories, […]
Pharmaceutical Ads Lose the Super Bowl
It’s perhaps the most anticipated night of the year for marketers. The Super Bowl brings beer, great food and of course, the best ads! Can you tell I’m not much […]
Super Bowl 2016: The tale of underwhelming QBs and Ad spots
Super Bowl 50, a tale of two defenses. If you weren’t watching to see Peyton Manning’s last rodeo, or Cam Newton’s dance moves, and you weren’t a fan of either […]
Broncos or Panthers? Do we even care? How the Super Bowl consumes us all.
As each year passes, it seems like the Super Bowl grows in every sense. Whether it’s more viewers, elaborate half-time shows, uptick in social media chatter, increase in ad spends […]