Football fanatics look forward to Super Bowl Sunday for the competitive nature of the championship game and the good food it brings. But in recent years, the commercials have grown […]
Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction
Last night, the Denver Broncos defeated the Atlanta Falcons in the annual Hall of Fame Game, with this kickoff there is a pro or college football game every week from […]
Super Bowl Sponsors Warm Up to Minneapolis
Nearly two weeks have passed since Minneapolis opened its door to the nation’s biggest game, the Super Bowl. Overall, reports were favorable of the hospitality and organization of the 10 […]
How Altruism Can Make You a Winner in the Long Run
The true essence of the Super Bowl is competition. Brute strength of rival teams, best victory dance, fighting and blasphemy between fans. And when the whistle blows, the game pauses […]
Top 3 Super Bowl LII Ad Predictions
The NFL has been the recipient of harsh criticism this season, with controversial topics ranging from national anthem protests to traumatic brain injury. Maybe it’s no wonder that TV viewership […]
The Winners & Losers of Ad Bowl LI
A big thank you to my co-author, PadillaCRT Chief Creative Officer Heath Rudduck (@HeathRudduck)! Nikki: Each year, we marketers anxiously await the Ad Bowl (and the chance to write about it: […]
Here’s What Really Happens When a City Hosts the Super Bowl
Party planning is fun, right? Making appetizers, decorating, sending out invites. Well, multiply that by about a million and you’ve got this weekend’s Super Bowl LI in Houston, Texas. Space City is […]
Helping the Hometown Brand Hit a Home Run during the Big Game
Think about the 2016 Golf Ryder Cup, 2018 NFL Super Bowl and 2019 NCAA Men’s Basketball Final Four. What do all of these premier sporting events have in common, besides […]
Out with the Coke, in with the… alcoholic Coke?
Over the past decade, Americans have forsaken the fizz in favor of bottled water. According to Packaged Facts, during the past ten years the number of adults who drank five […]
Snapchat and Your Brand – Marriage Material?
As a slightly dorky 22-year-old female, with zero interest in football, I spent last Sunday getting excited for the Super Bowl commercials – and for the most part, they didn’t […]