Launching a food product in today’s marketplace isn’t what it used to be. You must admit: life was simpler when R&D drove the decision-making process. They’d make the call on […]
5 Food Trends to Watch
The monitoring committee at FoodMinds, a division of Padilla, have been tracking and analyzing trends in the food, beverage and nutrition industry throughout 2018. Discussion surrounding issues of food safety, […]
5 in 5: burgers, crafting, comics, smog, Seth Rogen
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Burgers […]
Making “The Good Life” a Sustainable One
Co-authored by Natalie Shafer, senior vice president, FoodMinds, a division of Padilla. This year’s Sustainable Brands Conference in Vancouver, B.C., centered on “Redesigning the Good Life” with brands, organizations, commodity […]
5 in 5: free-range parenting, fast fashion, co-working, Cannes, Arby’s
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Taking […]
Consumers Want More
Okay maybe not every consumer wants more but most (78 percent to be exact), consumers want to support companies that can change the world. Locally Sourced – Planting Its Roots […]
The Weather Outside is Frightful, Especially for Winemakers
2017 has been a bit of a wild ride for everyone, from politicians to pop stars to everyday Joe’s. It’s also been a tumultuous year for winemakers; with devastating frosts […]
Mind-blowing Gastronomy at Madrid Fusion
Last week I attended Madrid Fusion 2017, one of the leading gastronomy shows in the world, where internationally acclaimed chefs make presentations and discuss the future of food. The event […]
Produce shopping behavior is leading to significant food waste
The quest for blemish-free produce is leading to an abundance of food waste. This is according to new research conducted by the Environmental Protection Agency that suggests nearly half of […]
Navigating Hot Topic Terminology
What’s in a name? Or should I say, what’s in a claim? These days, American consumers are bringing a less-is-more attitude to the brands they engage with. Whether it’s an […]