Innovation has been described as a business strategy, a brand value, even an organizational characteristic. It implies continuous ideation, creativity and execution based on an ability to understand and meet […]
“Back In My Day” vs. 2030 Food Predictions
We’ve been bombarded with 2020 predictions from starfruit to tigernut flour, but while reading them I also noticed some recurring favorites of years past. More plants. More sustainable sourcing. More […]
Is Single-Channel Comms Bad For B2B Brands?
How a multi-channel strategy can help you connect with buyers in the right place and at the right time. If you asked tourists in Times Square how they got to […]
Social Media Rules the World
With nearly 3 billion people using social media, it is no secret that it has changed the world. Prior to the launch of Facebook (2004), the average American’s day-to-day life […]
Great Digital Experiences Take Work – and Luck
Fifteen years ago, building a website for a client was straightforward. It needed a great design, blog functionality, a contact page with a map, and some way to update content. […]
Medtech Marketing Pulse Check: 3 Key Priorities, 3 Key Markets
Few industries can rival the excitement – and the risk – that ripples through the medical device health care sector. The thrill of bringing science and invention to life is […]
Are You Forcing Your Brand to Carpool?
In the Midwest, summer is finally approaching. For many of us, this means planning for cabin season. Let’s say you really want to escape the city this year, so you […]
5 Food Trends to Watch
The monitoring committee at FoodMinds, a division of Padilla, have been tracking and analyzing trends in the food, beverage and nutrition industry throughout 2018. Discussion surrounding issues of food safety, […]
The Evolution of Technology & Marketing in Higher Ed – Q&A with Maryville University’s Marcia Sullivan
Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about her role, how […]
5 in 5: animated t-shirts, banking solutions, emojis, rewarding clothes, boozy commuters
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Bringing […]