With nearly 3 billion people using social media, it is no secret that it has changed the world. Prior to the launch of Facebook (2004), the average American’s day-to-day life […]
Great Digital Experiences Take Work – and Luck
Fifteen years ago, building a website for a client was straightforward. It needed a great design, blog functionality, a contact page with a map, and some way to update content. […]
Medtech Marketing Pulse Check: 3 Key Priorities, 3 Key Markets
Few industries can rival the excitement – and the risk – that ripples through the medical device health care sector. The thrill of bringing science and invention to life is […]
Are You Forcing Your Brand to Carpool?
In the Midwest, summer is finally approaching. For many of us, this means planning for cabin season. Let’s say you really want to escape the city this year, so you […]
5 Food Trends to Watch
The monitoring committee at FoodMinds, a division of Padilla, have been tracking and analyzing trends in the food, beverage and nutrition industry throughout 2018. Discussion surrounding issues of food safety, […]
The Evolution of Technology & Marketing in Higher Ed – Q&A with Maryville University’s Marcia Sullivan
Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about her role, how […]
5 in 5: animated t-shirts, banking solutions, emojis, rewarding clothes, boozy commuters
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Bringing […]
Connected, but prepared?
The Internet of Things has revolutionized nearly every industry, and health care is no exception. The cloud, big data and artificial intelligence have created a new ecosystem for how – […]
Suppliers Play a Vital Role to Help NRA Achieve its Vision
I’ve been attending the National Restaurant Association (NRA) Show since 1995, missing only three over these past 23 years. While the show has obviously changed during this time, the 2018 […]
The Evolving Role of Data and Technology in our Lives
Five months into 2018 and think pieces on “breaking up with your smartphone” are starting to feel a little cliché. At the same time, we also seem to be at […]