Innovation has been described as a business strategy, a brand value, even an organizational characteristic. It implies continuous ideation, creativity and execution based on an ability to understand and meet […]

Innovation has been described as a business strategy, a brand value, even an organizational characteristic. It implies continuous ideation, creativity and execution based on an ability to understand and meet […]
We’ve been bombarded with 2020 predictions from starfruit to tigernut flour, but while reading them I also noticed some recurring favorites of years past. More plants. More sustainable sourcing. More […]
How a multi-channel strategy can help you connect with buyers in the right place and at the right time. If you asked tourists in Times Square how they got to […]
With nearly 3 billion people using social media, it is no secret that it has changed the world. Prior to the launch of Facebook (2004), the average American’s day-to-day life […]
Fifteen years ago, building a website for a client was straightforward. It needed a great design, blog functionality, a contact page with a map, and some way to update content. […]
Few industries can rival the excitement – and the risk – that ripples through the medical device health care sector. The thrill of bringing science and invention to life is […]
In the Midwest, summer is finally approaching. For many of us, this means planning for cabin season. Let’s say you really want to escape the city this year, so you […]
The monitoring committee at FoodMinds, a division of Padilla, have been tracking and analyzing trends in the food, beverage and nutrition industry throughout 2018. Discussion surrounding issues of food safety, […]
Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about her role, how […]
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Bringing […]