I’m noticing a trend: cocktail manufacturers are targeting men. Case in point: Stoli. Interestingly, their research showed that while nearly three of four millennial men liked flavored cocktails, the vast […]
License to Brew: 3 Ways Beer Partnerships Improve Brand Awareness
According to Global License, food and beverage licensing grew 9.5 percent representing $8.04 billion in licensed merchandise in 2010. It remains to be a growth segment today and increasingly you see […]
Breathe Responsibly: The Future of Booze
These days you can get buzzed from alcohol without ever having a sip of booze. In a time-crunched world, who has time to drink cocktails? Although alcohol vaping and powdered […]
3 Craft Beer Festivals You WANT To Be Tagged In
Combine alcohol, nice weather and a festival atmosphere, and voila – nine times out of ten, you’re attending a drunk fest. The kind of event you want to un-tag yourself […]