As we are still amidst a global pandemic, change and innovation remain top-of-mind. In early 2020, lockdowns swept the world and our typical way of life came to a halt, […]

As we are still amidst a global pandemic, change and innovation remain top-of-mind. In early 2020, lockdowns swept the world and our typical way of life came to a halt, […]
Innovation has been described as a business strategy, a brand value, even an organizational characteristic. It implies continuous ideation, creativity and execution based on an ability to understand and meet […]
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Be Proactive, Not Reactive […]
As a firm that helps organizations build, grow and protect their brands and reputations, it’s common for clients to ask us to help establish them as thought leaders. After all, […]
Thought leadership has become the new and shiny strategy for many established and emerging brands. Every brand wants to be the opinion leader, the industry expert who defines the market […]
So, your hospital CEO wants to be a thought leader? Doesn’t everyone? It’s a request that seems to be increasingly common and, while it is possible to build thought leadership […]
If only one person had a phone, would it be valuable? Hardly – who could you call? The technology only became more valuable as it was popularized. The strength of […]
If you’re in higher ed communication, chances are someone wants your help to become a “thought leader.” Usually they just want some PR. A couple speaking engagements, a well-placed opinion […]
This post was co-authored by Scott Davila. Company leaders and their marketing departments talk a lot about wanting to be thought leaders, but they often have a hard time getting […]
In a time when physical newsrooms are shrinking and the need for engaging content is growing, the time to transform your news site into a successful online newsroom is now. […]