Short-form videos are everywhere, largely thanks to the success of TikTok in recent years and everyone wants to be a player. It was only a matter of time before others […]
Should Your Brand Advertise On TikTok?
Everyone is well aware of the impact TikTok has had on the social media world. Not only has it quickly become one of the most powerful social media platforms, but […]
Key Instagram Learnings That Changed How I Approach Strategy
If there’s one thing everyone should know about social media, it’s that it’s constantly changing. As a result, it’s important for us to always keep a finger on the pulse […]
5 in 5: Food Trends of 2021
Padilla stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. This week, the Food + Beverage team rounds […]
Should Your Brand be on TikTok?
What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]
Your Brand’s “Earprint”
We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
TikTok: Underrated or Overrated?
In case you’ve missed it, TikTok has been steadily taking over the social media world. According to Business of Apps, 689 million people around the world currently use TikTok monthly […]
5 In 5: Snack, Buttergate, TikTok Incubator, Chess.com, Solo Sports
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Snack […]
Joe Smith’s Brands to Watch 2021
After the year that was, we found ourselves among the many prognosticators who had to throw most of our 2020 predictions out the window. Crises emerged, discussions evolved, and markets shifted. While […]
Social Media Food Trends in 2021
Last year will go down as a year known for many, many things. But for foodies, it might be dubbed as the year for social media food trends that breathed […]