How would Luke Skywalker handle a media relations challenge, I found myself wondering. (With confidence and exquisite skill, I’m sure.) Once a Star Wars fanatic, always one. As a media […]
Phone Calls to Reporters Aren’t Dead
….Successful Media Relations Comes From a Strong Story Some PR commentators recently have declared that the telephone is dead as a media relations tool. The digital age, they say, […]
The De-Newspaperization of America: What Does It Mean for Media Relations?
The rise of digital media has come at the expense of print journalism. In particular, the “de-newspaperization” of America is a clear reality to those of us working in media […]