So you exhibited at the HIMSS Annual Conference this year – great! How many of the 40,000 attendees do you think heard your message? As I walked the floor this year in Vegas, […]
Beyond the booth: 10 tips for hosting successful media events at trade shows and conferences
Industry trade shows and conferences can be a great way to reach important audiences for your organization, including potential customers, investors and partners – and media. Media attend conferences to […]
6 Ways to Maximize Your Trade Show Investment
Despite the growing trend toward incorporating more social and digital media into the marketing mix, trade shows remain a fundamental part of marketing strategy. There’s just something about meeting face-to-face […]