Twitter recently announced a limited trial of a new feature on the platform: CoTweets. Simply put, CoTweets allows users to co-author a tweet (check out the image below). This feature […]
Twitter’s New Ownership – Padilla POV
Co-authored by Kim Foster, Padilla director, social media, channels. You’re probably aware by now that Elon Musk, the richest person in the world, has succeeded in his quest to purchase […]
Clubhouse: The Audio App Just Got a lot More Competition. Could This Be a New Marketing Strategy for Businesses?
As we are still amidst a global pandemic, change and innovation remain top-of-mind. In early 2020, lockdowns swept the world and our typical way of life came to a halt, […]
Super Bowl Ads vs. Social Media
Football fanatics look forward to Super Bowl Sunday for the competitive nature of the championship game and the good food it brings. But in recent years, the commercials have grown […]
Lights, Camera, Tweet: Social Media’s Impact on Hollywood’s Top Hits
With Sunday night’s Golden Globes, 2019 awards season has officially kicked off. For me, awards season is my playoff season and The Oscars is my Super Bowl. From the fashion […]
Social Media Lessons From 4/20 That Can Protect Your Brand from Going Up in Smoke
Holidays and observances have quickly become one of my favorite things as both a consumer and creator of social media content. And I’m not necessarily talking about the big ones […]
Tips for Live Posting an Event
For a conference I attended last week, our team was tasked with creating a strategic social media approach, with the objective of sharing content externally from the event. The challenge? […]
Avoid B-to-Boring: Three “Must-Do” Social Media Tactics for B2B Brands
A recent study by the Content Marketing Institute reported that nearly 83 percent of B-to-B marketers use social media to reach and interact with relevant audiences. But, as more brands […]
Trying to Connect with Farmers? Turn to Social Media
As one farmer recently captured on Twitter, farming has changed a lot over the years. Improvements to crop inputs like seed and fertilizer, equipment, software and data capture have revolutionized […]
Amazon and Facebook: The Next Leaders in Sports Viewing
When we look into the future, magic ball of sports viewing, what do we see? Social media platforms (Facebook, Twitter) and streaming services (Netflix, Amazon) are rejoicing, while cable and […]