With Sunday night’s Golden Globes, 2019 awards season has officially kicked off. For me, awards season is my playoff season and The Oscars is my Super Bowl. From the fashion […]
Social Media Lessons From 4/20 That Can Protect Your Brand from Going Up in Smoke
Holidays and observances have quickly become one of my favorite things as both a consumer and creator of social media content. And I’m not necessarily talking about the big ones […]
Tips for Live Posting an Event
For a conference I attended last week, our team was tasked with creating a strategic social media approach, with the objective of sharing content externally from the event. The challenge? […]
Avoid B-to-Boring: Three “Must-Do” Social Media Tactics for B2B Brands
A recent study by the Content Marketing Institute reported that nearly 83 percent of B-to-B marketers use social media to reach and interact with relevant audiences. But, as more brands […]
Trying to Connect with Farmers? Turn to Social Media
As one farmer recently captured on Twitter, farming has changed a lot over the years. Improvements to crop inputs like seed and fertilizer, equipment, software and data capture have revolutionized […]
Amazon and Facebook: The Next Leaders in Sports Viewing
When we look into the future, magic ball of sports viewing, what do we see? Social media platforms (Facebook, Twitter) and streaming services (Netflix, Amazon) are rejoicing, while cable and […]
What is an Emoji Strategy and How to Build One
Whether you can’t finish an online conversation without at least one emoji, or you find emojis to be a total nuisance, these little pictures can be worth a thousand words. […]
Free Music for All
Well not exactly. The Grammy Awards offered a night of incredible entertainment and Spotify will deliver plenty of gratis tunes, but the days of Napster and Limewire filling up our […]
R.I.P Vine, Is Twitter Next?
Calm down, the little blue bird is still tweeting, but it’s clear they’re not doing so hot. The company shut down Vine, their once very popular six-second looping video app, […]
Colleges Missing an Opportunity on Twitter?
Most colleges use Twitter as an image-polishing tool, and that’s not fully capitalizing on the platform’s value, say researchers who analyzed the Twitter accounts of more than 2,400 U.S. higher education […]