The confetti has settled, and we’ve rung in the new year. It’s time to peer into our crystal ball and see which brands will be worth watching in 2020. We […]
3 Implications for Restaurants Serving CBD, THC or Cannabis
Without question, one of the hottest topics hitting the foodservice industry this year is THC, cannabis and CBD. In fact, in a survey of 650 professional chefs, 75% stated that […]
5 in 5: gamers, audio games, running tracks, robots, surge pricing
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Personalized […]
Want to Build a Great Brand? Start with Great Character.
In August 2016, Target’s Chief Marketing Officer Jeff Jones left the company to join Uber as its new President. Just over six months later, he resigned, saying that “…the beliefs […]
The Scoop on National Ice Cream Month: Reagan, Beets and 2016 Trends
Ever curious about who named July “National Ice Cream Month” and why there are a slew of ice cream-related events and campaigns that are centered around it? Well, you can […]
Customer Obsession: The Name of the Game
Access to information and low switching costs between products and services means we’ve moved from the digital age to the age of customer obsession, so argues Forrester Research at its […]
Instagram Now Insta-Search
The big news in content curation this week came from Instagram, which announced enhancements to the app that will enable users to explore real-time imagery from the world’s current events. […]
My L.A. Uber Experiment: 3 Takeaways for Comms Pros
When I told people we were heading to Los Angeles for a long weekend and not renting a car, they all thought we were crazy. But L.A. is a car […]