From consumer electronics to kitchen and bath to international housewares and Medical World Americas, it’s the top of a new year and that means a tidal wave of conferences, annual […]
3 ways PR pros can help journalists
Working in a 24/7 news world brings many opportunities for public relations practitioners looking to place stories and journalists looking to tell their stories. However, the race to be the […]
Managing media relationships: balancing PR team roles
A recent article in Forbes emphasized five things a PR team should consider when evaluating PR success. Beyond crunching numbers, the article calls out relationship-building as the most important. Indeed, […]
Is It Paid Media or Not? Making the Call
Recently, I received a call from my eighth grade niece. She was writing a report for her careers class and wanted to speak with me about public relations. In time, […]