Trend spotting is a round-the-clock endeavor in today’s hyper-connected world. As noted by Hartman Group in its recent report, Google and social media has empowered anyone to declare the latest […]
3 Key Learnings from this Season’s Best Holiday Social Media Promotions
REESE'S celebrates trees of all shapes and sizes. It's not what it looks like, it's what it tastes like. pic.twitter.com/8KURar00UX — REESE'S (@ReesesPBCups) December 2, 2015 The holidays are upon […]
Click & Share: Why Things Like #AlexFromTarget Go Viral
First things first: I think #AlexFromTarget is the stupidest hashtag of the year, maybe even the decade. When I first saw this excessively shared photo, I curiously googled the hashtag, […]
Shock and Awe – Why Content Goes Viral on Instagram
What does it take to “go viral” on Instagram? There is a lot of great content on social channels that never reaches viral fame. The scientific answer to what makes […]