Should companies take a public stand on social issues? That’s a good question. Conventional wisdom says companies should think long and hard before putting a stake in the ground on […]
4 Questions to Better Brand Storytelling
Over the past decade or so, we marketers have taken to calling ourselves “storytellers” and our work “storytelling.” We insist that, to survive in a competitive market, your brand must […]
The 5 Coolest Things Happening in Beauty Retail
For brick and mortar beauty retailers, online beauty shopping trends are frightening. At a recent CEW event with speakers from Mintel, Nielsen and The NPD Group, our team learned that […]
Beauty Marketing and Today’s Trends
The perception of the public relations sector is often glamorous. Those of us in the industry know the truth: well, yea, sometimes it is! And what’s more glamorous than working […]
2017: The Year of You
It was a decade ago that Time made “You” its Person of the Year. Scoffed by many at the time, it has proven prophetic. Time’s reason was the meteoric rise […]
4 Lessons from the Rollout of HealthCare.gov
President Obama himself has called it “unacceptable,” and many call it embarrassing. It has inspired material on everything from Saturday Night Light to the CMA Awards. In fact, the IT […]