With 24/7 access to online reviews, videos, media coverage and more, today’s path-to-purchase is unmistakably customer driven. Whether consumer-facing or business-to-business (B2B), buyers tend to gather information, evaluate various options […]
4 Lessons from the Rollout of HealthCare.gov
President Obama himself has called it “unacceptable,” and many call it embarrassing. It has inspired material on everything from Saturday Night Light to the CMA Awards. In fact, the IT […]