Access to information and low switching costs between products and services means we’ve moved from the digital age to the age of customer obsession, so argues Forrester Research at its […]
Don’t Shoot the Messenger: How Brands are Infiltrating Mobile Messaging Apps
Mobile Messaging apps barely existed five years ago. In fact, Blackberry Messenger stood alone as the only non-SMS platform available for quite some time. Today, MMS is an industry measured […]
BuzzLine: Facebook’s Next Big Acquisition
Ehh, WhatsApp, Zuck? Despite recent reports of dropping numbers of teen users, Facebook’s business seems to be booming. At least, that is, as attested by its recent $19 billion acquisition […]