Many people use social media as a purely recreational way to connect with people they know and, let’s face it, pass time. As any good marketer knows, Facebook, Twitter and […]
CSR Programs that Challenge Stereotypes and Change Human Behavior
Over the past decade, Corporate Social Responsibility (CSR) has evolved from being a specialized commitment of a few cutting-edge companies to being one of a company’s fundamental building blocks. We […]
Are You Faux Real? Seeking Synthetic for the Sake of Sustainability
Think about the word “natural.” Doesn’t it conjure images of pristine waters, green leaves and crisp air? Mother Earth’s finest. The elements. Real, clean, green, beautiful. Now think about the […]
Make Mine Video: 3 Tips To Create Great Video Content
I have to admit I’m a bit of a video junkie. I married a video producer years ago and have watched as this wonderful medium has evolved to become an […]