I’m not going to pretend that the wine choices out there aren’t overwhelming. They are! There are a million different wines to choose from and I still feel overwhelmed walking […]
Supplemental PR Tools that Can Drive an Integrated Strategy
With thousands of wines from countless wine regions in the marketplace, promoting a wine brand or a region and reaching consumers through earned media coverage sometimes isn’t enough. Like a […]
Why Strong Brands Will Win the Wine Game
Millennials are changing the face of the wine world. And they’re doing a pretty kick-ass job of it. Propelled by a thirst for authenticity and discovery, this new generation of […]