New Year’s Day 2016 rang in a new era for booze marketers: On January 1, all millennials were of legal drinking age. Millennials are now between 21 and 38 years […]
Women and Wine: What does this segmentation really tell us?
I’m skeptical of old-fashioned segmentation: women, age groups, income levels. With so many data streams accessible and the ability to glean extensive information about consumers, we have an opportunity to […]