Like many industries, the food and beverage world has been hit hard due to the COVID-19 pandemic. However, online sales have proved a bright beacon for the wine industry, which […]
Redirecting Wine Marketing Thoughtfully
It’s no secret that the wine trade has been hard hit by the U.S. public health crisis, especially in the hospitality and on-premise channels. Thankfully, people quickly began drinking more […]
Raising Your By-the-Glass Profile
This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. U.S. trade professionals […]
Surprising…Guess who Influences Your Wine Drinking Habits?
I’m not going to pretend that the wine choices out there aren’t overwhelming. They are! There are a million different wines to choose from and I still feel overwhelmed walking […]
Making Wine Trade Shows and Event Sponsorships Work for You (Part 2)
The other day a friend asked me to review a sponsorship proposal he drafted, geared towards a big- name spirits brand. He undoubtedly regretted this, as it earned him a semi-rant […]
Building Relationships With the Wine Trade
Don’t be fooled by the simple title, it’s a lot harder than it sounds. The other day, a colleague who typically doesn’t work on our booze business helped us […]
Women and Wine: What does this segmentation really tell us?
I’m skeptical of old-fashioned segmentation: women, age groups, income levels. With so many data streams accessible and the ability to glean extensive information about consumers, we have an opportunity to […]