As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials – these messages must be crisp, clear and concise. While everyone approaches writing with individualized flair, […]
3 Tips for Turning Complex Content Into Easy Reading
We can fall into a lot of different traps when we write about complex subjects. We can explain too much and include too many details. We can use unnatural language […]
How to engage today’s digitally distracted readers
Our shrinking attention span has prompted widespread handwringing – and some unflattering comparisons. First it was fruit flies. Now, even gold fish can concentrate longer than the average Internet surfer, […]
Break out of your comfort zone: Tips for writing outside the lines
Photo credit: Wikipedia, Antonio Litterio I guess I’ve always been a writer. For some reason, the process of translating the thoughts in my head into words on a page is […]