Recently at Joe Smith, we spent some time dwelling on a simple question: “In order to be my most creative self, what do I need to end?” We identified fear, […]
3 Tips for Turning Complex Content Into Easy Reading
We can fall into a lot of different traps when we write about complex subjects. We can explain too much and include too many details. We can use unnatural language […]
How to engage today’s digitally distracted readers
Our shrinking attention span has prompted widespread handwringing – and some unflattering comparisons. First it was fruit flies. Now, even gold fish can concentrate longer than the average Internet surfer, […]
Terminate the Robo-Writers
Striking out with media pitches? Blogging to the sound of crickets? Maybe your readers think you’re a robot. Robots, it seems, are infiltrating the ranks of real, live writers. A […]
The Right Way to Write About Technology
Business-to-Business (B2B) technology is everywhere, and often companies are working hardest on software that we may never see. Even when you can’t see this technology, it’s affecting you—hopefully for the […]
5 Tips for Writing Influential Op-Eds
An age-old component of public awareness campaigns is the op-ed. Whether the campaign is to influence legislation or change public behavior, fleshing out your argument in the editorial section of […]
Break out of your comfort zone: Tips for writing outside the lines
Photo credit: Wikipedia, Antonio Litterio I guess I’ve always been a writer. For some reason, the process of translating the thoughts in my head into words on a page is […]
4 Tips to Help Master the Art of Visual Words
Incorporating more visual images with written narrative can help simplify the message and create “aha” moments for your readers more quickly and emotionally.
Why You Should Never Tweet A News Release
By Rachael Seda (@rachaelseda) I remember my first PR writing class. While I enjoyed it, I distinctively remember the painstaking feeling of having the creative joy sucked out of me […]